Infiniti - global automotive company brand protection
Protecting the brand on Infiniti’s global roll-out
Our ten-year relationship with luxury automotive brand Infiniti was taken to the next level in 2014, when they commissioned us to drive efficiencies and act as guardians of their brand on their global expansion programme. The initial three-year phase includes the roll-out of new retail spaces and showrooms across 48 countries.
Completion date: Ongoing
Client type: Retail
Key services: Programme management
Organisations delivering multi-territory capital investment programmes require common standards and approaches, control, and visibility of performance at every level. In addition to central control, they need the expertise to deliver locally, and the agility to respond to shifting priorities.
Making the difference
Centralised control and visibility of costs, risk and performance are provided through a Programme Management Office (PMO) in Hong Kong, co-located with Infiniti’s management team
Our global footprint provides deep capability across Infiniti’s target markets, combined with commercial awareness and sensitivity to local nuances and supply chains
Consistency of service is assured through continuous performance improvement reviews
Brand values are upheld by immersing our team in Infiniti’s vision and values through tailored training and development
Flexible and agile resourcing enables us to meet fluctuating demand efficiently
- 10 year relationship with Infiniti
- 3 year initial phase
- 48 countries
Brand is critical to Infiniti. We needed to select a team that could deliver with consistency across the globe. Turner & Townsend’s proposition for our global PMO was delivered with passion and energy and is truly aligned with what we are aiming to achieve.