Luxury car brand Maserati opens four new showrooms in South Korea

Robert McGill


Luxury car maker Maserati has opened four new showrooms in South Korea to take advantage of growing demand, stable construction costs and steady economic growth.

We were appointed to support the roll-out of the showrooms in Daejeon, Gwangju, Daegu and Seocho, an affluent district of the capital Seoul.

Import tariffs, which have been significantly reduced recently, has made the country an attractive investment opportunity.

As part of the Italian car manufacturer’s strategy to strengthen its presence in East Asia and enlarge its footprint in South Korea, we used a state-of-the-art video reporting system to keep the head office at Maserati in Italy up-to-date in real-time on every step of each project.

We were providing programme management services for all eight projects, and also created a Korea supply chain report – a catalogue of high-quality materials sourced from Korean suppliers which were pre-approved by Maserati.

The next two facilities in Ilsan and Gangnam are currently under construction, and are expected to open in January and August 2016 respectively.

Robert McGill, Director, commented:

”Turner & Townsend has a long history of successfully working with high-end car manufacturers.

“Our expertise in the construction sector has meant we’ve been able to overcome the multiple challenges of designing interiors that meet Maserati’s global standards within the constraints of existing buildings.

“Our team was led by Italian architect and senior project manager for Turner & Townsend in Seoul, Enrica Petronelli. Her extensive knowledge of project and design management, and site supervision ensured that work was finished to a high-standard.”

Simona Giannelli, head of global retail programme at Maserati, added:

”We have a strong relationship with Turner & Townsend, following their work for us on a number of projects in China and the US. This made the company a natural choice.

“Turner & Townsend understood our commitment to offering luxury to our customers, which extends into the feel and look of our showrooms. The consultancy’s thorough research on Korean suppliers allowed us to bring down the costs of using high-quality materials.”