Annual ‘Tomorrow’s CEO’ initiative is approaching

Lydia Parnell

Global Corporate Responsibility Manager


In 2018 we set an ambitious target of reaching 5000 children and young people through education and employability programmes across the globe.

Together with around 100 other companies, including ABNR AMRO, Philips, and Shell, we will offer children the opportunity to go behind the scenes and get a sense of what a typical day looks like at director level. The ‘Tomorrow’s CEO’ programme aims to familiarise children from socio-economically disadvantaged neighbourhoods with the job market, to provide them with a basic understanding of what it takes to work for a global company and make valuable contact for later.

In partnership with JINC, we will fight against inequality among young people. It is important to draw attention to the fact that a successful start in the labour market is not self-evident for all talented pupils out there. If children are born in a neighbourhood with a lot of unemployment, it is less likely for them to be successful later on.

Daniel Roos, Director of JINC, is looking forward to the event: "‘Tomorrow’s CEO’ covers two important aspects: an unforgettable experience for a child and refreshing ideas for a company. The fact that King Willem-Alexander attends the conference also feels like support for our fight against inequality. For the young participants it is very valuable to be seen and heard by someone like him.”

Our Dutch team and Associate Director Frank van Rooden who will show the ‘future CEO’ around are equally excited: “Supporting our local community is important for us as a business. It is great to connect with these children on such a personal level and give them some advice and insights they might else not have been given.”

JINC is a charity in the Netherlands that believes everyone should have equal opportunities when entering the labour market. They inspire children and young people from socio-economically disadvantaged neighbourhoods to develop life and career aspirations through gaining a better understanding of the world of work.

Read more about our partnership with JINC.